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The sales app for reps who sell to businesses

Meet them. Follow up. Close it. One app in your pocket.

A show, a referral, a demo or a drop-in. Snap it or type it in. Bullpen shows who to call next and sets up the order in one tap.

However you meet them, at a show, from a referral, after a demo or on a drop-in: snap the card, take one photo of your lead sheet, or type it in. Bullpen shows you who to call next, writes the follow-up and sets up the order with one tap. Bullwick, the bull in the cape, does the busywork. You tap OK.

Book a demo See how it works

Works with your CRM, email and calendar. Keeps working with no signal. Nothing goes out until you tap.

Tap one. However it comes in, it lands in one list.

Bullpen Home: your next best move is Call Dana Whitaker, with goal rings for calls, texts and notes

Monday, 8:05 AM · Home

Your next best move is already on top.

Call Dana Whitaker. Your goal rings, your points and your big deals are right under it. Tap the dock to see the rest.

See Who's next →

Watch

See Bullpen in a minute. Then pick the part you care about.

meet. follow up. close.

Here's one show week, start to finish. Every screen below is the real app, filled with made-up customers. Bullpen was built inside a working sales team that sells at trade shows. Each tool started as a real problem at a real booth.

  1. 8:41Show day
  2. 9:12Every lead in
  3. 2:10Who's next
  4. 4:05Follow up
  5. 11:30Quotes
  6. 7:15Finish the order
  7. 8:00Logo art
Saturday, 8:41 AMShow day

Everything for show day on one page. Then the numbers, then the recap.

Doors open at 9.

The page has the venue with directions, the booth, who's working, the setup checklist and the show's chat. Reps tap I'm here when they arrive, and the manager sees who's on the floor and when they got there. Location is used only if the rep allows it, and only while the page is open.

Numbers before bed. Around 6 PM on each show day, any rep who hasn't added their leads, appointments and sales gets a reminder. Managers see every rep side by side. Tap once for the recap, add a note, and post it on the show's task for the team.

Every show day tool
Show Day page: the show with Directions, Booth C214, a big I'm here button and who's working it with check-in times
1/2 · The Show Day page
Saturday's numbers Lone Star Builders Expo
RepLeadsApptsSales
Tess Alvarado319 (29%)3 (10%)
Luis Ortega245 (21%)2 (8%)
Nia Brooks186 (33%)1 (6%)
Total7320 (27%)6 (8%)

Reminder at 6:02 PM"Today's numbers: Lone Star Builders Expo. Add yours."

2/2 · Numbers by rep, by day

Swipe for the numbers

Monday, 2:10 PMWho's next

One person at a time. Best first, with the Call button already there.

It's Monday after the show. Who's next puts Dana on top: a big deal, due today, and it's 2:10 PM her time. Tap Call, talk, then tap Talked. Marcus slides in next with his notes already open. Try it.

1 of 30 reached today
Acme ConstructionDana Whitaker · Project Manager
📞 Call Dana

How did it go?

What next?

Up next

    💰 Your big deals 3 worth your time
    $$$2$5K+
    $$$$1$20K+
    $$$$$0$75K+
    Power Hour and every calling tool
    Call mode for Dana Whitaker at Acme Construction: her local time, the deal size, notes, a big Call Dana button and a colored grid of call outcomes
    Call mode: one big button, same outcome buttons everywhere
    Monday, 4:05 PMFollow up

    Your follow-ups, already written. In your words, waiting for your tap.

    You leave the expo with 66 people. Show wrap lists them, scores them and writes a follow-up for each one the way you'd write it. Read it, tweak it, send it. When Priya writes back "How much for 60?", she jumps to the top as Ready to buy, with a Call now button waiting.

    Draft · ready for you

    To Dana Whitaker · Acme Construction

    "Hi Dana, great meeting you at Booth C214 on Saturday. You mentioned a thank-you for your crew leads when the March project wraps. I'll send two options by Thursday. Tess"

    SendSave as draft✨ Fix it with AI
    Priya Shah · Brightline RealtyReady to buy
    How much for 60? Need them by the 20th.2h ago
    📞 Call nowReply

    Late texts wait until 9 AM.

    Same time next year.

    Past clients come back to the top around the time they ordered last year, with the note already written. Tap Reorder and last year's order fills in for you to change and send.

    • Harbor Title · Ben CarterNov 12, 2025 · 45 tumblers
    • Cedar Lane DentalNov 3, 2025 · 60 gift boxes
    • Maple Street InsuranceDec 1, 2025 · 30 notebooks
    Every follow-up tool
    Follow Up: Best calls right now, five numbered companies, each with an orange Call button
    Best calls right now, picked for you
    Tuesday, 11:30 AMQuotes, samples, invoices

    Price it while they still care. Quotes, samples and invoices from your phone.

    Say it. Get a quote.

    Walking out of a meeting, tell Bullwick "40 black tumblers for Marcus at Northwind Electric." A quote comes back with the right price break and the totals done. Check it and send it. The Tier advisor tells you when a few more would drop the price.

    Good. Better. Best.

    One price gets you "let me think about it." Three choices side by side, with photos, change the question from whether to which one.

    GoodTumbler$1,311.00$21.85 each
    BetterTumbler and notebook$2,370.00$39.50 each
    BestTumbler, notebook, gift box$3,714.00or $619 a month for 6 months

    Send one. Sell forty.

    Jordan wants to hold one before ordering 40. Pick who ships it. Bullpen drafts the email, makes the task and moves the deal in your CRM. Ten days later it asks you: did it land? That's your cue to call.

    An invoice that looks like a big company sent it.

    Build it on your phone with your logo on top and theirs on the gift. Wrote the order on paper? Take a photo of the page, and the lines come back priced from your list. Then hand them the screen to sign before you stand up.

    Any quote, found in seconds.

    Find any quote or invoice by name or number, fix it or make a copy, and see who on the team opened it.

    Every quote and order tool
    Bullwick chat in the app: the rep asks for a quote for Marcus at Northwind Electric for 40 black tumblers with their logo, and Bullwick replies with the quote and offers to email it
    Ask Bullwick for the quote in plain words
    Tuesday, 7:15 PMAfter the yes

    They said yes. Tap once. Ten jobs get done while you pack up the table.

    First the table checklist goes green: logo, payment, ship date and contact details. Red items stop you, so nothing is missing when they leave. Then tap Finish the order and watch the list tick off.

    At the table checklist in the app: green ticks for ship-to address, where you met them and gifts; orange Fix marks for logo and need-by date; a red item for client approved and signed
    1. Finish the order
      Acme Construction · $1,110.92
      0 of 10
    2. 1Invoice and PDF saved
    3. 2Client folder made, invoice filed inside
    4. 3Order task made, assigned to Carla
    5. 4Invoice PDF attached to the task
    6. 5Contact and deal updated in your CRM
    7. 6Invoice email to Dana drafted
    8. 7Order packet sent to your order desk
    9. 8New order posted in your team chat
    10. 9Order lined up for your supplier's site
    11. 10Engraving form filled in for your engraver
    12. Done. Go shake her hand.

    Tapped it twice? Steps already done get skipped, so nothing is sent twice.

    At-the-table checklist and order tools
    BullUp

    Every show and every task, on your phone. As a list, a board, a calendar or a timeline.

    It's Monday and five fall shows are on the calendar. Drag a show's bar on the timeline to move its dates. Workload shows Carla already has nine tasks that week, so booth setup goes to Owen. Need it in a spreadsheet? Download the table. Already use a task app? BullUp syncs with it both ways, set up with you.

    Booked & need staffingHarbor Point Home Show (Nov 13 to 15) · Kestrel Realtors Summit (Dec 3 to 4)
    StaffedLarkspur Bridal Fair (Nov 21 to 22)
    To doFernhill Fall Home Show (Nov 28)
    Quick addCall venue Friday !high → Call venue · due Fri · High
    Every BullUp toolTeam chat tools
    BullUp list view: shows grouped by To do, Booked and need staffing, and Staffed

    Meet Bullwick

    Ask Bullwick. He already knows your prices.

    Bullwick is the shiny 3D bull in the cape who lives inside Bullpen. He answers from your price list, your playbook and each customer's history, so you get your answer, not a guess. Ask him in the app, or in your team's Slack once it's set up with you.

    Make him move Or tap him. Tap him three times fast for his secret routine.
    Bullwick, the 3D bull in the cape, waving
    BullwickLive demo · made-up company

    Hey, I'm Bullwick! Try me. You're Tess, a rep at a made-up gift company with real-looking customers and prices. Ask me anything, or tap one below.

    Demo only: nothing is sent or saved. In Bullpen he works from your real customers and prices, and anything he sends waits for your OK.

    He does the busywork. You tap OK.

    • "What did Harbor Title buy last year?"He pulls up their past orders and open deals.
    • "What needs a reply?"He goes through your inbox and hands you the replies that matter, already drafted.
    • "Play a tough buyer."Practice the hard talk first. Then he tells you what worked.
    • "Where's the reorder button?"He takes you straight to it.

    Plus the jobs you saw above: quotes, samples, mock-ups and Do it. Every email, quote and CRM change he lines up shows up as a card first. Approve it, edit it or skip it.

    Answer once, the whole team has it.Load your how-tos and training, and new people stop asking around.
    He remembers.Your shows, your goals and what you're working on. No explaining it twice.
    You decide what he learns.A thumbs-up teaches him. The owner approves anything new.
    Book a demoEverything Bullwick doesWhy not just ChatGPT?

    Why not just ChatGPT?

    Everybody has AI. Bullpen is AI that knows your book.

    ChatGPT and Claude write a good email. They don't know your customers, your prices or who's due a call today, and they can't follow up for you. Bullpen puts the AI inside your sales day, with your data and your rules already in it.

    It knows your customers

    AI on its ownYou paste them in every chat, and it forgets.
    BullpenYour leads, past orders, CRM contacts and email are already there.

    Prices you can stand behind

    AI on its ownIt can guess a price that sounds right.
    BullpenQuotes from your own price list. Unclear item, count or color? It asks.

    Who to contact today

    AI on its ownIt waits for you to ask.
    BullpenDue now and Who's next say who, and why.

    It does the work

    AI on its ownIt gives you words to copy.
    BullpenIt sends, moves the deal and makes the task, after you approve the exact words. Never twice.

    A whole team

    AI on its ownPrivate chats per rep.
    BullpenSame leads for everyone, no double calls, managers see the team.

    Built for the show floor

    AI on its ownA long prompt typed between booth visitors.
    BullpenScan a card, the lead is saved, tap Call.

    For open ended writing, brainstorming and research, AI on its own is great. Use both.

    Book a demoSee the full side by side

    Works with your tools

    Keep your CRM. Bullpen does the typing for it.

    Bullpen works with your CRM, email, calendar, files, task app and team chat. It doesn't replace them. Here's where each tap lands.

    • Get a lead in (card, sheet or typed)Your CRM: a contact with tags, where you met and a deal. It checks for doubles first.
    • Tap how the call wentYour CRM: the deal moves, the note is saved and the next step is set.
    • Send a follow-upYour email: it goes from your own address, threaded, and stays in your sent folder. Bounced emails get flagged.
    • Book a meeting at the boothYour calendar and your CRM: booked before they walk away.
    • Finish an orderYour files: a client folder with the invoice and logo inside. Your task app: the order task with the PDF. Your team chat: a new order post.
    • Change a task in BullUpYour task app: changes sync both ways.
    Today Bullpen connects with:
    GoHighLevelGmailGoogle CalendarGoogle DriveClickUpSlack
    We connect these with you during setup and test each one. Use something else? Ask us on the demo. Before a big follow-up day, Check my connections tries every link and shows a green check or what to fix.

    Built for the show floor

    Your book of business. Kept safe, kept yours.

    • You approve everything.Bullwick and Do it only draft. A new rule shows what it will touch before it runs. Call outcomes have a 10-second Undo before your CRM changes.
    • Works with no signal.Steel roofs and concrete walls kill signal. Leads, orders and tasks save on the phone and send once when signal comes back, so nothing is sent twice. Chat fills in what you missed.Offline · 3 changes waiting
    • Two-step sign in.Add a code from an authenticator app, so a stolen password isn't enough. Or sign in with the Google account you already use.
    • Each company in its own space.One company can never see another company's leads or orders.
    • Keys locked away.Saved connection keys are stored encrypted. Only the last four characters ever show.
    • Your data is yours.Download every lead, customer and order in one file, any time.

    Every tool

    Every tool in the pen. 200 of them. Search it in plain words.

    Try

      Ten tools in one app. One login on your phone.

      Most sales teams pay for a pile of small apps that don't talk to each other. Bullpen does those jobs in one place.

      Card scanner apps and rented show scannersReads the card, badge or lead sheet while you keep talking.
      Call lists and dialer toolsTells you who to call next, with one big Call button.
      Voice note and note-taker appsTurns a ten-second ramble into a clean note with the next step.
      AI writing and email helpersDrafts every follow-up in your voice.
      Quote and proposal softwareBuilds a priced quote on your phone, price breaks included.
      Signature appsGets their signed OK on your screen before you leave.
      Scheduling-link appsBooks the meeting at the booth, on your calendar and in your CRM.
      Paying someone to redraw a logoTurns a blurry logo into a clean engraving file.
      Spreadsheets of show resultsKeeps leads, appointments and sales for every show and rep.
      Workflow add-onsTurns a sentence into a rule, and one tap into ten order steps.

      It works with your CRM, email and task app. It does the typing for them.

      Keep your CRM. Drop the side apps.

      What reps pay for next to the CRM. Bullpen covers these jobs in one app.

      Bullpen works on top of your CRM, email and task app. These are the extra apps reps usually buy to do the rest. Here's the cheapest published paid plan we found for each job.

      • Card scanning and show lead capture$305-user minimumHiHello Business · pricing
      • Call list and dialer$99per repMojo single line (JustCall Pro for 2+ reps) · pricing
      • AI meeting notes$16.99per repOtter Pro · pricing
      • AI writing for follow-ups$20per repChatGPT Plus · pricing
      • Quotes with a signature$19per repBetter Proposals Starter · pricing
      • Booking links$12per repCalendly Standard · pricing
      • Logo to clean vector file$9.99per accountVectorizer.AI · pricing
      • Automations between apps$29.99per accountZapier Professional · pricing
      • Event staffing and shifts$2.50per repWhen I Work · pricing
      • Product mock-ups with their logo$7.47per accountPlaceit Unlimited · pricing
      • Lead and order forms$39per accountJotform Bronze · pricing
      • Invoices$14.99per accountInvoice Simple Plus · pricing
      • Email open tracking$6.99per repMailtrack · pricing
      • AI sales role-play practice$11per repYoodli Pro · pricing
      • Team how-tos with AI answers$7.15per repConfluence Standard, AI answers included · pricing
      • Team leaderboard$9per repSpinify Sardine · pricing

      Plus what you pay per job

      • Paying to redraw a logo for engraving$100a month$50 per logo, the art fee an engraving supplier publishes (online services start near $15) ·
      • Renting the show's lead scanner app$125a month$249 per show, a single app licence on 2026 exhibitor order forms (often $250 to $400) ·
      1
      Side apps, paid monthly$239
      Bullpen Premium, 3 logins$197/mo

      Plus your CRM either way. Bullpen works with it; it doesn't replace it.

      Book a demo

      List prices from each company's own pricing page, checked October 18, 2026. US dollars, before tax, add-ons and promotions. Switch between month-to-month and yearly billing; where a company lists no yearly price we use its monthly price. Prices change. Per-job costs are turned into a monthly amount: logos a month times the art fee, and shows a year times the scanner licence, divided by 12. We picked the lowest published paid plan that does each job, counted per-account plans once, and used the cheaper dialer for each team size. Some of these apps do more than the one job listed, and some offer free plans with limits. Product names belong to their owners; no endorsement implied. Bullpen prices are per company, before tax and before any AI add-on.

      Your time counts too

      Hours your team spends typing. Put in your own numbers.

      These are the jobs Bullpen does for you: the card types itself in, follow-ups come drafted, a quote comes from one sentence, one tap does the order paperwork, a show staffing ask goes to every rep at once, and Bullwick answers the team's questions so your office doesn't have to. You still check it and tap send. The numbers below are examples; change them to yours.

      • Typing in new leadsCard, lead sheet or call-in, into your CRM
      • Writing follow-upsEmails and texts after you meet someone
      • Building quotesPricing, totals and the PDF
      • Order paperworkFolder, task, CRM, emails, team post, engraving form
      • Someone checking the order setupA manager or office person making sure every folder, task and form is right
      • Staffing your showsTexting reps to work a show, tracking who said yes, filling the gaps
      • Answering the team's questionsWhere's that order, what's the price, how do I do this

      For 1 rep (set with the reps slider above), that's

      17 hours a month

      That's $520 a month of typing and paperwork Bullpen can take off your plate.

      Book a demo

      Pricing

      Start free. Grow into every tool.

      Free

      $0/mo

      1 login
      • Snap cards and lead sheets, or type leads in
      • Who's next and follow-up reminders
      • 15 scans and 5 AI follow-ups a month
      • Bring in a lead list of up to 100
      Coming soon

      Limited

      $274.67/yr

      one month free, or $24.97 a month

      1 login
      • About 50 scans a month
      • 20 AI follow-ups a month
      • Send follow-ups from your own Gmail
      • Connect your CRM (GoHighLevel)
      • Bring in a lead list of up to 1,000
      Book a demo

      Sales

      $1,067/yr

      one month free, or $97 a month

      1 login
      • Every sales tool: leads, Who's next, follow-ups
      • Quotes, samples and branded invoices
      • Works with your CRM and email
      • About 100 Bullwick AI asks a month
      • Extra logins $29/mo each
      Book a demo

      Every tool

      Premium

      $2,167/yr

      one month free, or $197 a month

      3 logins
      • Everything in Sales
      • Finish the order, projects and staffing
      • Team chat, Show Day and manager tools
      • About 300 Bullwick AI asks a month
      • Extra logins $29/mo each
      Book a demo

      Founder price: the first 10 companies get Premium for $97 a month, locked in for a year (AI add-on not included). Bigger team? Let's talk.

      Need more AI? Add it to any paid plan for +$19, +$39 or +$79 a month, or use your own AI key. You set a monthly limit, and Bullpen warns you at 80%.

      Coming soon: Bullwick in your Slack. Your own Bullwick answers your team's questions in Slack, from your Bullpen. Add it to Sales or Premium for $59 a month ($649 a year), about 3,000 asks a month included.

      Questions

      Asked on every demo.

      “I had so many leads I needed one tool to follow up and pull everything together, with easy filters I could use on my phone while I was on the go. So I built it.”

      Bullpen’s founder, a sales rep
      Who is Bullpen for?

      Any team with sales reps who meet people and follow up: at trade shows, on the phone, from referrals and walk-ins. If you collect leads, write quotes and chase follow-ups, it was built for you.

      Our reps write leads on paper. Does that work?

      Yes. Take one photo of each filled-in lead sheet. AI reads the handwriting, notes and all, and the lead lands on the same list as a snapped card, with the same next step.

      We don't do trade shows. Will it still work?

      Yes. Type in call-ins, referrals and walk-ins. They get the same Who's next, follow-ups and quotes as any card you snap.

      Do we have to leave our CRM?

      No. Bullpen works with your CRM. Leads, call outcomes and notes are written back to it, so your CRM stays the record. Today that's GoHighLevel. Tell us which one you use on the demo.

      How do we get started?

      Book a demo. If it's a fit, we set Bullpen up with you: your logins, your prices and your connections. We test each one with you before your first big day.

      Do we download it from an app store?

      No. Open Bullpen on your phone and add it to your home screen. It gets its own icon and opens full screen, like any app. It works on a laptop too.

      What if there's no signal at the show?

      Keep working. Your work saves on the phone and sends when signal comes back.

      Do my reps need to be good with tech?

      No. Big buttons, plain words, and a Simple mode with fewer buttons for new people. And Bullwick can take them to any screen they can't find.

      See Bullpen work on your own leads. Bring a business card or a lead sheet.

      On the demo, we'll read your card or your lead sheet, and you'll watch it become a lead, ranked and ready for a follow-up.

      📅

      Your next best move

      Book a demo

      Set up with you. No app store needed.

      Book a demo+4 pts
      Bullwick standing at the top of a hill

      Onward and upward.